MCL Exclusively Presents My Dearest Fu Bao, featuring a Meet-and-Greet with Grampa Kang

MCL and Intercontinental Film Distributors Limited jointly released the beloved panda movie My Dearest Fu Bao, and exclusively presented at MCL cinemas. The premiere took place at K11 Art House in Tsim Sha Tsui, alongside a Giant Panda Celebration co-hosted with Ocean Park Hong Kong. Soon after they welcomed the birth of first giant panda twins in Hong Kong, which immediately captured public attention; to appreciate the hard work of Ocean Park and its staff, they were invited to the premiere. The film has grossed remarkably high box office since its original release To express gratitude for the audience's support, the admired panda keeper Grampa Kang Cheol-won was invited to Hong Kong for 10 special screenings with Meet & Greet Session. Tickets for the ten screenings sold out rapidly, reflecting the charisma and popularity of the movie!

MCL AIRSIDE Cinema Opening

MCL AIRSIDE Cinema, the 17th member of MCL circuit, located at Kai Tak AIRSIDE and opened on 28 September 2023. It has 7 houses on 2 levels with 944 seats, including a LUXE Theatre with the revolutionary RealD Ultimate Screen measured 19 meters by 9 meters to deliver incredibly vivid visuals for both 2D and 3D movies. Paired with Dolby Atmos sound system, the LUXE Theatre brings a premium and immersive audio-visual experience to all movie enthusiasts. The design uses contrasting blue and orange as the main colors of the space, intentionally creating visual conflicts, reflecting the different perceptions brought by the environment under different perspectives, both on the body and spirit.

A press tour for MCL AIRSIDE Cinema was conducted on 28 September 2023. We introduced the distinctive features of the new cinema to the press and they were impressed by the immersive audio-visual experience after watching movie trailers at the LUXE theater.

MCL The ONE Cinema Grand Opening

MCL The ONE Cinema, the 16th member of MCL circuit, opened on 1 September 2023. Situated in the heart of Tsim Sha Tsui at The ONE, comprises 6 houses on 3 levels with 831 seats (including 807 seats and 24 wheelchair seats), ensuring that everyone can indulge in the ultimate cinematic experience. It is the first Hong Kong cinema using KRIX’s groundbreaking patented speaker, immersing audience in a world of pristine sound delight. The ambiance of cinema is infused with an aura of mystery and romance, accentuated by a mesmerizing purple color. The 6 houses are strategically positioned across 3 different levels, providing spaciousness and comfort in every corner, providing customers an unrivaled and unforgettable leisure experience.

A press tour for MCL The ONE Cinema was conducted on 31 August. Ms. June Wong, the General Manager of Multiplex Cinema Ltd., presented an overview of the distinctive features of the newly opened cinema and a series of grand opening promotions. Mr. Ashley Krix, the representative of KRIX, was also invited to provide an in-depth explanation of the KRIX’s speaker systems and showcased different movie trailers to demonstrate the extensive sound effects of the speakers.

A Cinema for ALL
MCL Cyberport Cinema Grand Opening

MCL Cyberport Cinema, the 11th member of the MCL circuit, opened on 16 June 2020. Located at The Arcade, Cyberport, the cinema has 4 houses with over 800 seats. Aiming to be “A Cinema for ALL”, the audio-visual system, seats and concession items are all specially designed.

The cinema introduced the first LUXE theatre in Hong Kong. The revolutionary 20M X 10M RealD Ultimate Screen is 85% brighter than regular screens, which highly enhances the image quality of 2D and 3D movies. Complemented with the Dolby Atmos sound system, the audio-visual experience will certainly thrill customers. The cinema also has House FX, Family House and two-seaters. Movie enthusiasts, friends, lovers and families will all find the cinema ideal for them to enjoy a great movie.

MCL Cyberport Cinema Grand Opening X Disney and Pixar’s “Onward” Special Screening

Disney and Pixar’s “Onward” Special Screening was held at the MCL Cyberport Cinema on 17th June 2020 in celebration of the opening of the cinema. Chairman of Lai Sun Group, Dr. Lam Kin Ngok, Peter, and Chairman of Hong Kong Cyberport Management Company Limited, Dr. George Lam, were invited to the special screening. Guided by the cinema’s management team, they toured the cinema and were particularly impressed by the audio-visual experience they had at the LUXE theatre after watching Top Gun’s trailer.

MCL Cheung Sha Wan is now opened
Only $45 for the best movie experience

Being the 10th member, MCL Cheung Sha Wan Cinema is the first MCL Cinema located in West Kowloon, opened on January 31, 2019. Not only does it come back in the same location of “Lai Sun Theatre” in 1997, but also the regular ticket price of $45*. The cinema has 4 houses with over 400 seats, 2 of which have adopted the “Boothless Projection” system, while all houses are equipped with the 4K Projection System, Dolby’s 7.1 Digital Surround Sound System and professional Hi-Fi grade speakers by Bowers & Wilkins, providing excellent movie-watching experience for the audience.

The interior design adopts an industrial loft style, showing simplicity and strong color of individuality. In the lobby, multiple LED TVs are installed to show the latest movie trailers, creating excitement for moviegoers. Inside the house, the design of theatre stairs is adopted to give audience comfortable seating while watching movies.

*Provided by Hong Kong Theatres Association Ltd.

STAR ACADEMY SUMMER SCHOOL 2019－Everything is Possible

STAR Academy Summer School was back in this Summer in STAR Cinema. Through the training in workshops of ‘I am a Dancer!’, ‘I am an MC!’ ‘I am a Magician!’ and ‘I am a Balloon Twister!’, students could explore their potentials and had a wonderful learning time together. Each student of Summer School received a certificate while the most talent students selected by our guest tutors were rewarded big prizes!

STAR Academy 2018港.電影

As one of the largest annual events of MCL Cinemas, STAR Academy was successfully held in November and December 2018, with 4 sessions over 2 weekends.

Despite the diverse opinions people hold about Hong Kong’s film productions and the challenges film-makers face in recent years, film-makers have been persistent in putting their utmost effort in producing movies. Apart from screening 4 remarkable Hong Kong movies to the audience, this year’s STAR Academy provided a platform for passionate Hong Kong film-makers, including Susan Shaw, Sunny Chan, John Chong, Chan-Leung Poon, Fire Lee, Jevons Au, Jennifer Yu, Albert Lee, Andrew Fung, Jun LI, Siu-Ho Chin and Tenky Tin, to share their views about different areas of the film industry and the future of Hong Kong movies. They emphasized the theme of the event—“Hong Kong movies are not lousy”, and encouraged people to support local productions. They also motivated and inspired young people who wish to become film-makers!

MCL Cinema’s brand-new theatre, Movie Town, in New Town Plaza has its grand opening on Jun 8, 2018. Consisting of 3 floors and 7 houses with more than 1700 seats, plus the introduction of revolutionary screening technology and global cuisines, Movie Town aims to bring a diverse movie experience to every moviegoers.

Introduction of Advance Visual And Audio Technology

Movie Town unprecedentedly introduced the Hong Kong’s first Samsung-4K ultra-HD cinema LED screen, “Onyx Cinema LED”, of which image quality is up to 4K resolution, and is able to support full-color brightness and contrast in both the brightest and darkest scenes. This installation marks a remarkable step towards to a new and projector-free era of  Cinema LED  Screen.

Besides, Movie Town also brought in the Hong Kong’s First RealD Cinema, which combines RealD Ultimate Screen, RealD 3D System, Dolby Atmos Surround Sound System and  ButtKicker Seat Vibration System to create a revolutionary 3D viewing experience for audience.

On the other hand, Movie Town features the popular MX4D Motion Theatre and HOUSE FX. The motion seats in MX4D Motion Theatre can generate a multi-degree of motion and effect, together with the best-in-class sound effect supported by the Bowers & Wilkins speakers, it brings audience an exciting and full immersive experience. While for the HOUSE FX, it integrates advanced audiovisual technology including the Dolby Atmos Surround Sound System, 4K Ultra HD Digital Projection System and ButtKicker Seat Vibration System, offering a truly sensory cinema journey to the moviegoers.

International Dining Options

Collaborating with Lai Sun F&B Group, Movie Town brings multi-national flavors to all visitors, for example, the firstly-introduced Chinese Peking Duck Wraps and American Baked Mashed Potato, Italian Panini, Panna Cotta, English scones, Mexican Burrito, Japanese cheese tarts and puffs, French croissants, Western cream soup, Hong Kong style handcraft beer, Australian white wine and Chilean red wine ,etc..

Co-organizing the most anticipated Japanese ACG Extravaganza:
“C3AFA HONG KONG 2019”
Celebrating the 10th anniversary with vim and vigor

Japan’s most celebrated ACG event, “C3AFA HONG KONG 2019” was successfully held at the Hong Kong Convention and Exhibition Centre from 22-24 February, 2019. Participation was enthusiastic and numerous ACG fans were attracted. Perfect Advertising has been invited by Sotsu Co. Ltd. to take charge of the operations, publicity, promotion and advertising campaign of this cultural and entertaining event for 9 consecutive years.

Celebrating its 10th anniversary, “C3AFA HONG KONG 2019” was organized on a larger scale, and new bright spots were also brought to fans. More than 50 exhibitors from Japan and Hong Kong sold the newest ACG products, whilst live programmes performed by Japanese popular anime singers, voice-over artistes and the Hong Kong preliminary cosplay contest of “World Cosplay Summit” were held; the most welcomed anime music extravaganza “I Love Anisong Showcase” shaking the main stage as always. Image Girl was recruited for the first time this year, responsible for online promotion videos which made the event a trending topic in February. As a mark of our appreciation, 10-Year Anniversary Folders were given to visitors for their loyal support to “C3AFA HONG KONG” in all these years.

Next year too, Perfect Advertising will continue to devote itself to promoting Japanese ACG culture in Hong Kong along with the organizer, and will strive utmost to make “C3AFA HONG KONG” the most iconic ACG event in Asia.

Shiniest Grand Opening Ceremony for Festival Grand Cinema with “Three” Gala Premiere

In July 2016, PAPC planned and coordinated the grand opening of Festival Grand Cinema in conjunction with the high profile and star-studded Gala Premiere of “Three”. Cast and crew of “Three”- director Johnnie To, screenwriter Yau Nai Hoi and lead starcast Louis Koo, Michael Tse, Jonathan Wong, Stephen Au, Timmy Hung, along with stars Richie Jen, Edmond Leung, William So, Steve Wong, Grasshopper, Michael Wong, Lynn Hung, Bernice Jan Liu, Alex Lam and C AllStar were invited to join the ceremony and meet all the guests. The event was a huge success and had excellent media exposure, PAPC took pride in being the appointed agency.

Donguri Republic 3rd Anniversary celebration and Kadokawa booth at the Hong Kong Book Fair

Donguri Republic, specialized for character-themed merchandises from Studio Ghibli, launched an array of activities at Harbour City to celebrate its third anniversary in Hong Kong, including the “Love Daddy with Ghibli Anime” Father’s Day Drawing Contest and invited Ms. Azumi Inoue (the original singer of “My Neighbor Totoro” theme song) to perform her first-ever concert in Hong Kong. PAPC was responsible for production, operation and publicity campaign of all celebratory events.

Besides, PAPC was assigned to handle the operation and publicity work for Kadokawa booth at the Hong Kong Book Fair 2016. In order to match the theme “Holy grounds of Anime”, a series of traditional Japanese games were devised to attract visitors and successfully promoted anime tourism. Mr. Tsuguhiko Kadokawa, the Chairman of Kadokawa Corporation also flew all the way from Japan to present the concept- “Holy grounds of Anime” to the press and bloggers. PAPC provided the best support to both events and received an overwhelming response from the public.

Relaunch of the Newly Designed On-line Ticketing System

Intertainment Limited and Multiplex Cinema Ltd. have jointly relaunched the on-line cinema ticketing system, upgraded with totally new and refreshing visual enhancement and vibrant-coloured designs. This on-line cinema ticketing system has been carefully re-engineered to make it more user-friendly in all-direction navigations and ticket purchasing. Other important value-added features of this on-line cinema ticketing system is its easy connectivity to the fully expanded MCL Club membership wherein members can easily find membership benefits as well as their accumulated bonus points earned through ticket purchases.